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Supporting Local: Why Choosing Maui’s Homegrown Businesses Matters Now More Than Ever

As we navigate through uncertain times and emerge from the ashes of the recent Maui fires, one thing has become abundantly clear: supporting our local businesses on Maui has taken on an even deeper significance. In this period of recovery and rebuilding, choosing Maui’s homegrown businesses is a choice that can shape the future of our beloved island.

Maui isn’t just a destination; it’s a way of life. The island’s local businesses are a vital part of what makes it special. From the charming mom-and-pop stores in Kihei to the artisanal food producers in Upcountry Maui, these businesses infuse Maui’s distinct personality into their products and services. When we choose to support them, we’re actively contributing to the preservation of Maui’s cultural heritage.


These local businesses are the backbone of Maui’s economy. They create jobs, provide livelihoods for residents, and circulate money within the community. They’ve adapted, innovated, and found ways to continue serving the community even during these challenging times. By supporting them now, we’re acknowledging their strength and encouraging them to persevere. This resilience doesn’t just benefit individual businesses; it radiates throughout the community, inspiring us all to stand strong!



Giving Back to the Community



When you support a local business, you’re often supporting a business that gives back to the community. Many Maui businesses are actively involved in providing relief efforts to the Lahaina residents who have lost everything from the fires. At other points, they’re involved in philanthropic efforts, supporting local charities, schools, and community initiatives. By choosing local, you’re contributing to the betterment of Maui as a whole. Some of our favorite small businesses that never hesitate to give back are:

– Akamai Coffee Co

– Maui Brew Co

– Trilogy 

In times of uncertainty, our choices matter more than ever. As residents and visitors of Maui, we have the power to shape the island’s destiny by choosing to support the businesses that make it unique. By making mindful decisions about where we spend our money, we can help ensure that Maui remains a vibrant, thriving, and resilient paradise for generations to come. So, let’s come together and embrace the spirit of aloha by supporting our local businesses today!

When choosing local, here are our choices:

Apparel:

Effortless Swim, Bikini Market, Jaxsea, Monarch Collective , Hi Tech Surf Sports

Coffee:

Espresso Mafia, Akamai Coffee Co, Momona (the BEST croissants)

Restaurants:

– Choice Health Bar , Nalus – best eggs benedict!, Marlow, Maui Brew Co, Ululani’s (shaved ice)

Services:

Apres Surf (Spa), Trilogy  (Catamaran Excursions), Hike Maui, Air Maui

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